badge engineering

listen to the pronunciation of badge engineering
English - Turkish
(Biyoloji) Bir ürünün başka bir marka adı altında üretilmesi atfı
English - English
Rebadging (sometimes called badge engineering with varying degrees of sarcasm) is the application of a different brand or trademark (badge, logo) to an existing product (e.g., an automobile) and subsequently marketing the variant as a distinct product